Firehouse Blog

Yearly Archive: 2015

The Future of the Printing Industry – Part 1

terryblogFuturePart01It’s pretty brazen for a small player like me to take a stab at predicting the future of printing—especially since I have always said that predicting the future of this industry is nearly impossible. That said, my 26 years in the printing business is a unique set of experiences. I was a long-time board member and past president of the Association of Professional Color Imagers (APCI). It was an international trade organization of photo labs, and I was president during the last convention prior to it downsizing and being absorbed into another trade group. I bore witness to the demise of Eastman Kodak, a trade association, and many, many businesses both in, and tied to, the photo lab business. Perhaps the most important take-away from the experience is that the 1999 annual convention was a heavily attended, lavish event held on the island of Maui. It was a grand time! Everyone was buoyant and prosperous. By way of contrast, the APCI convention in 2003 was poorly attended, in a Chicago hotel to spare expenses, and no one held out much hope for the future of the industry. In only FOUR YEARS a very large and prosperous industry died.Yes, Firehouse made the change from photo lab to successful digital printer during those difficult years, but that transformation was not easy or obvious.

DigitalCrushingFilmThe root cause of the demise of the photo lab industry was the loss of film and film processing. Certainly, that was the major factor for most labs that closed their doors. But, the paramount reason they went out of business was their inability to see industry changes and change with them. Film processing went away, but photo output did not. It changed from a custom, artistic, hand-made product into a commodity. As such, the pricing for commercial photo output plummeted nearly 2,000 percent from the top in 1995. If you could survive the price drop, you could survive. If you could optimize your workflow and automate the process, you could still make a profit. But many never thought about how to change their business to survive—and they didn’t.

Now I sit on the board of directors of another industry trade association, and I see history starting to repeat itself. No, the remaining printing industry is not going to lose an enormous revenue stream as we saw with digital cameras at the turn of the century. But, I can see the gathering storm. What we did to survive those tough times, we will have to do again. We have more time during this industry shift, but not forever.

Stay tuned for Part 2 of this series.

Terry Corman
Firehouse CEO

The Same Firehouse… JUST BIGGER!

JonPicOldFirehouseFirehouse began its life in a 19th century fire station in 1971. Here’s a photo of the station circa 1910. Firehouse was a consumer and commercial photo lab. We spent our time with film processors and photo enlargers. When we moved out of that location in 2003, we had evolved into a digital printer for regional, retail clients. We had outgrown our fire station and moved to our current building at the near north side of Indianapolis. What we initially thought was an excess of space was soon filled. We expanded our services nationally, and then globally. We then added offsite warehousing for materials and equipment parts. To accommodate our growing business, and to speed our production lines, we decided to expand our facility this year. We have effectively doubled our production space and now can warehouse our materials on-site. This also allows space for new equipment and fulfillment areas in 2016.

We broke ground on this expansion back in June and it was completed in November. We’ve compressed that 5-month construction project down to a 90-second video.

If you prefer to watch time go by a bit slower, you can flip through the photo gallery below.

Jon Heilman
Marketing Director

Firehouse Outfits Indiana Goodwill Stores


GoodwillStorefrontCroppedCentral Indiana Goodwill stores wanted a new graphic approach for their upcoming store launches. They called on Firehouse to bring innovative print options to their marketing team. We led with frame and fabric for its premium look, ease of installation and even easier graphic swaps in the future.

The fabric option was a hit, but their team wanted to add something for extra pop. Discussions centered around an additional, layered graphic on top of the the frame and fabric. Goodwill wanted that extra dimension for the “wow” factor. Custom-cut foamboard graphics were designed that could be attached to the framed pieces via magnets. Firehouse sourced additional bracing for the frames as attachment points for the magnets. The result was visually stunning and easy to install. The “refresh” was expanded to include smaller directional wall signs as well as rack toppers complete with new hardware sourced by Firehouse. All the graphic elements came together to complete the new in-store experience.








Firehouse strives to bring continued success to our clients through innovative print solutions.

Paul Meek
Vice President of Operations