Firehouse can print from most file types. But before you send us your Microsoft Publisher file (just kidding, don’t do that), know that the file format you provide can impact how fast your job moves into production. Not all file formats are created equal. In the on-demand marketplace, response time is everything.
Let’s try an analogy. Imagine a client wants a very specific food item from a caterer for an event, say a marinara sauce from an old family recipe. The client can send the caterer all the ingredients for the sauce. They would send tomatoes, garlic, onion, spices and a recipe to follow. But, what if the client forgot to send the basil? Or, the recipe isn’t clear how long to saute the onions? Substitute missing fonts, linked graphics or unclear print instructions and you get the idea.
Now imagine the client can simply make the sauce and send it to the caterer in a jar to serve at the event. Aside from grandmas around the world shrieking in horror about “SAUCE FROM A JAR!!”, the advantages are plain. Substitute a “High Quality Print” PDF file for the jar of sauce and my little analogy is complete.There are no questions about the content of that jar/PDF. It will be presented exactly as the client intended with no wasted effort.
Hours, or days, lost locating linked graphics or missing fonts can be a deadline killer. Sending High Quality Print PDFs (AKA print-ready PDFs) will eliminate many potential delays in the pre-production workflow. If nothing else sticks from this post, the number one take-away is to send High Quality Print PDF files.
I also asked our file prep team to list the most common problems they see with submitted files. Rather than make a simple do’s and don’t’s list, I decided to make a video to better illustrate these guidelines. This is a brief overview. I will go into more detail on specific topics in the near future. Any questions, leave a comment or send us an email at firstname.lastname@example.org.