Automation has been a focal point at Firehouse over the last few years. A decade ago, software automation at Firehouse entailed building macros in Excel, Photoshop or working with AppleScript. Fast forward, and this has evolved into true software development with a full-time team devoted to building applications that can automate the digital printing workflow like never before. CEO Terry Corman has stated many times that Firehouse is rapidly becoming a technology company that also prints. While Firehouse is first and foremost a printing company, software development has had a huge impact in how work flows through our facility.
The world has changed. It’s time for the printing industry to do the same.
Digital print clients want many things from their print vendors, but speed is always at the top of the list. As I’ve said many times, we live in an amazon.com world. Firehouse won’t be adding drone delivery any time soon, but the on-demand speed expectation can’t be ignored. Deadlines are not just shrinking, soon they will vanish altogether with same-day shipments. Lengthy print runs are also becoming a thing of the past with variable data and a transition to an on-demand print model, which makes sense; why buy 5,000 of a piece you may or may not use when you can have us print them on the fly?
With that shift, everything changes. Printing one file 5,000 times is one thing. Printing 5,000 files one time each is an entirely different beast, and requires a new way of thinking. While many companies want to cling to the old ways of doing business, Firehouse embraces technology and loves the challenge of working differently. The leader of our team in Europe has noted “Firehouse is a chameleon; it changes to what the industry needs us to be.”
And so, Firehouse changes its colors once again, as it has many times in the past.