Firehouse Blog

Case Studies

Case Study: Firehouse Wraps Butler Softball Field

PaulPicButlerSoftball01Terry and Sally Corman are Butler University fans. As alumni and long-time supporters of the Butler athletic program, it’s no surprise that when Butler has large signage projects for their athletic fields, Firehouse is eager to fill the need.

In 2014, Firehouse supplied large mesh banners and wall decor for the renovation of Butler’s historic Hinkle Fieldhouse. Case Study – Butler University’s Hinkle Fieldhouse This spring, Butler again turned to Firehouse for a new project. The University had recently updated their branding with revised logos and guidelines. The Butler Softball Stadium had numerous old banners in place that no longer matched the University’s brand. They were also becoming heavily worn from years in the elements. New banners were needed. Unlike the Hinkle project, the University did not have graphic files for new banners. But coach Scott Hall had a clear vision for the look of the stadium. It needed to reflect the new branding standards and he wanted to feature photos of the team. Scott consulted with Firehouse Marketing Director Jon Heilman on the new direction. Jon photographed the stadium and verified measurements for graphic installation and then created options for the new look.ButlerSoftballTemplate_v6

Jon combined Butler’s revised branding with 12 action photos of the team and unified everything with a textured gray background. Softball stitching was also used as a graphic divider element. Firehouse printed all graphics on a durable mesh banner for maximum outdoor longevity.

“We were looking for something that would really promote our team and university and Firehouse came through in a big way! They were very professional and easy to work with. They met all our needs in a very timely manner!”

Scott Hall
Head Coach – Butler Softball

The graphics were completed and installed before the beginning of the softball season and were a big hit with Butler staff and fans alike. Firehouse also carried the design to a new display banner for the baseball field. Scroll through this slideshow for a better look.

Stay tuned for a future post detailing graphics for the Butler Youth Soccer Camp.

Paul Meek
Vice President of Operations


Firehouse Graphics are Blooming at IMA!

jimblog2Firehouse has been working with the Indianapolis Museum of Art (IMA) since 2008. We print indoor & outdoor marketing and wayfinding signage, plus, for most new exhibits, Firehouse produces adhesive vinyl murals as part of the exhibit experience. A highlight was the 2013 Ai Weiwei exhibit which saw Firehouse outfitting both gallery entry portals with immersive wall and floor coverings. We also produced main gallery wall panels which interlocked to span over 60 feet.


IMA Senior Designer, Matt Kelm details the working relationship with Firehouse. “There are a lot of choices when it comes to selecting a vendor for large graphics, but Firehouse has proven they are a great partner, capable of producing a wide variety of materials at the level expected of a world-class museum. By working closely with our designers and installers, Firehouse has produced materials that look great and are easy to install.”

IMA03The latest IMA exhibition is titled Color me Orchid. The exhibition explores the beauty of orchids and highlights their history. Orchids are displayed in a Pop-Up shop in the main museum building and offered for sale at the museum Greenhouse. The IMA design team wanted graphics applied to the front windows and glass doors of the Pop-Up shop to create a stained-glass ambiance.

Matt continues, “Every detail is important when creating graphics at a IMA04museum, where visitors can often stand very close to a banner that is displayed next to important works of art. By meeting with the team at Firehouse to discuss a complex job beforehand, we can be sure we’re creating, setting up, and delivering files that assure us of a successful outcome.”

We recommended our optically-clear adhesive vinyl with subtle layers of white ink to maintain a translucent appearance while IMA05providing pop to the colors. In addition, we printed adhesive vinyl wall murals for walls and pillars in the shop. Firehouse also printed identifying signage on PVC throughout the Greenhouse as well as exhibit outdoor banners on 13oz. vinyl.

Matt concludes. “Because the team at Firehouse lives and breathes the world of signage and graphics, they bring new technologies and ideas into the conversation that we had never considered. By maintaining a dialog with the experts at Firehouse, we can set our imaginations loose at the beginning of a project knowing that they will work with us closely to figure out the best way to bring those ideas to life.”

Jim Corman
Global Accounts Executive


Firehouse Outfits Indiana Goodwill Stores


GoodwillStorefrontCroppedCentral Indiana Goodwill stores wanted a new graphic approach for their upcoming store launches. They called on Firehouse to bring innovative print options to their marketing team. We led with frame and fabric for its premium look, ease of installation and even easier graphic swaps in the future.

The fabric option was a hit, but their team wanted to add something for extra pop. Discussions centered around an additional, layered graphic on top of the the frame and fabric. Goodwill wanted that extra dimension for the “wow” factor. Custom-cut foamboard graphics were designed that could be attached to the framed pieces via magnets. Firehouse sourced additional bracing for the frames as attachment points for the magnets. The result was visually stunning and easy to install. The “refresh” was expanded to include smaller directional wall signs as well as rack toppers complete with new hardware sourced by Firehouse. All the graphic elements came together to complete the new in-store experience.








Firehouse strives to bring continued success to our clients through innovative print solutions.

Paul Meek
Vice President of Operations