Firehouse Blog

Case Study: Firehouse Wraps Butler Softball Field

PaulPicButlerSoftball01Terry and Sally Corman are Butler University fans. As alumni and long-time supporters of the Butler athletic program, it’s no surprise that when Butler has large signage projects for their athletic fields, Firehouse is eager to fill the need.

In 2014, Firehouse supplied large mesh banners and wall decor for the renovation of Butler’s historic Hinkle Fieldhouse. Case Study – Butler University’s Hinkle Fieldhouse This spring, Butler again turned to Firehouse for a new project. The University had recently updated their branding with revised logos and guidelines. The Butler Softball Stadium had numerous old banners in place that no longer matched the University’s brand. They were also becoming heavily worn from years in the elements. New banners were needed. Unlike the Hinkle project, the University did not have graphic files for new banners. But coach Scott Hall had a clear vision for the look of the stadium. It needed to reflect the new branding standards and he wanted to feature photos of the team. Scott consulted with Firehouse Marketing Director Jon Heilman on the new direction. Jon photographed the stadium and verified measurements for graphic installation and then created options for the new look.ButlerSoftballTemplate_v6

Jon combined Butler’s revised branding with 12 action photos of the team and unified everything with a textured gray background. Softball stitching was also used as a graphic divider element. Firehouse printed all graphics on a durable mesh banner for maximum outdoor longevity.

“We were looking for something that would really promote our team and university and Firehouse came through in a big way! They were very professional and easy to work with. They met all our needs in a very timely manner!”

Scott Hall
Head Coach – Butler Softball

The graphics were completed and installed before the beginning of the softball season and were a big hit with Butler staff and fans alike. Firehouse also carried the design to a new display banner for the baseball field. Scroll through this slideshow for a better look.

Stay tuned for a future post detailing graphics for the Butler Youth Soccer Camp.

Paul Meek
Vice President of Operations


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